Eisenhower televised the first Presidential Campaign Ads

Grand Old Partisan celebrates more than seventeen decades of Republican heroes and heroics. Today, I highlight Republican innovations, such as the political TV commericial. At beginning of the television era, candidates had aired lengthy speeches. Something new, however, was required for Dwight Eisenhower, a man of action not words.

September 11th 1952, the GOPs presidential nominee recorded thirty-one commercials. In each 20-second Eisenhower Answers America, the general replied to a question posed by an ordinary citizen. Genius!

He was filmed alone, in an empty studio, with nothing to distract viewers, and from a slightly low angle. Voters asking questions were filmed looking up, to someone of great stature.

one advertisement: "It’s time for a change."

another: "It’s time to get back to an honest dollar and an honest dollar’s work."

and another: "Washington Corruption"

Using television effectively, Republicans bypassed Democrat political roadblocks and took their message directly to the people. Eisenhower won the presidency by a wide margin.

Back to Basics for the Republican Party is my civil rights history of the GOP. To quote the book: "The more we Republicans know about the history of our party, the more Democrats will worry about the future of theirs. For more information, see www.grandoldpartisan.com. 

Here is a YouTube Video about this article.

Here is an Instagram Video about this article.

Here is a TikTok Video about this article.


Here is my Substack about this article.

Michael Zak is author of Back to Basics for the Republican Party, a history of GOP civil rights achievement.


Each day, his YouTube videos and TikTok videos and Rumble videos and Grand Old Partisan blog celebrate more than seventeen decades of Republican heroes and heroics. And, see Speech Raves for audience feedback from his presentations in thirty-one states.

Clarence Thomas cited Back to Basics for the Republican Party in a Supreme Court decision.

"This is the most amazing book about politics that I have ever read. The Overview should be required reading for anyone with even a minor interest in government. The remainder is an enthralling history lesson that I will never forget. For years, we have all been misled about the true nature of the GOP. This is the real deal! Read it and be proud!"

"Your book is a national treasure. I'm always recommending it."

"Michael Zak wrote the definitive history of the GOP."

"Back to Basics for the Republican Party is the most significant contribution to the Republican Party in the last twenty years apart from Ronald Reagan."

"Back to Basics for the Republican Party is more important to our party now than ever before."

and

"one of the best books I ever read"

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